Paramount Hotels seeks to boost green credentials

Delivering luxury hotel services in a sustainable and environmentally conscious way is essential both now and in the future. This approach needs to be integrated from the design and construction phases of new hotels and embedded into the fabric and operations of existing properties, a senior official said.

“Guests are increasingly seeking eco-friendly hotels with sustainable practices, like reducing waste and using local products. At Paramount Hotel Midtown, our energy-efficient systems and waste reduction initiatives align with this demand,” said Nicholas Chalmers, Director & General Manager at Paramount Hotel Midtown. “Sustainability is a major focus for us, especially in this region where environmental considerations are increasingly important to travelers. For example, we are implementing advanced energy-efficient systems and exploring innovative waste reduction technologies to minimize our environmental impact. We are also enhancing our digital guest experiences through the use of smart technology, such as digital collaterals instead of printed, to streamline interactions and improve convenience,” he added.

Centrally located, the hotel provides easy access to Dubai’s major attractions. The rooftop Malibu Sky Lounge and Malibu Sky Pool, is considered a perfect sunset spot with views of the Dubai skyline. “Our diverse selection of restaurants and bars caters to all tastes, offering everything from casual meals to vibrant social experiences. For those looking to relax, our Pause Spa offers a peaceful escape in the city’s midtown, with rejuvenating treatments that refresh and revitalize,” Chalmers said.

“Every corner of the hotel reflects the glamour and creativity of Paramount Pictures, with film-inspired elements and cinematic themes woven throughout. Our entertainment and amenities reflect authentic Paramount concepts, creating a seamless blend of comfort and style,” Chalmers said.

Sustainability remains a key aspect of the hotel’s approach, and it’s increasingly becoming a decisive factor for many travellers. “We have been awarded the Silver Sustainable Tourism Stamp last year, which proves that we are implementing a vast array of sustainable initiatives. From energy-efficient systems and waste reduction initiatives to sourcing locally and sustainably, we aim to minimize our environmental impact while enhancing the guest experience,” Chalmers said.

Paramount maintains a meticulous selection and recruitment process. “Once hired, our team members undergo comprehensive onboarding and continuous character development to enhance their skills and align with our brand’s values. We provide consistent opportunities for learning and growth, ensuring that everyone is well-equipped to deliver outstanding service. We also place significant emphasis on recognizing and rewarding high performance, which motivates our team to excel. Additionally, we actively monitor online reviews to address any feedback and continually improve our service,” Chalmers said.

To adapt to the evolving landscape of the luxury travel market, Paramount Hotel Midtown takes a proactive approach by staying deeply engaged with industry trends and guest preferences. “We make it a point to capture best practices when visiting other hotels and locations, learning from their successes and integrating relevant ideas into our own operations. Additionally, we look beyond the hospitality sector at broader global trends to ensure we remain ahead of the curve,” Chalmers said.